CodeShipped at Neverbland
Clays Booking Flow.
A booking flow that lifted spend per booking by 48% in week one
Notes
Led the frontend of a new booking flow for Clays, built on a custom orchestration API that gave the business flexible control over packages, add-ons and group sizes. Spend per booking rose 48% in its first week.
The optionality had to feel like a few easy choices rather than a form to slog through, with availability and price kept legible at each step. Also added persistent search to the global navigation.